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ATM Information For Business Owners and General Managers Most of your business friends and competitors have an ATM, or soon will. The question is no longer if the need for an Automated Cash Machine exists or is a good idea. The question is how to maximize your profits when you do purchase the ATM. ATM's are rapidly becoming a necessity. From their initial placement in banks and supermarkets, you now see them in mini-markets, truck stops, night clubs, bingo parlors, bowling alleys, health clubs, hospitals, tower buildings, ball parks, and almost any other place you can imagine. The reasons a merchant chooses to place an ATM are customer service and profit. Look at the bottom line situation. I will use an example of a service station that does only 300 transactions a month with a $1.25 surcharge income. In addition to the $375.00 in surcharge fees you would make, there is a more important profit. The average transaction is going to be about $52.00. That makes over $15,000.00 available to be spent in your facility that would not have been there otherwise. If only 40% is spent in your facility, and your mark up is only 25%, you have increased your net profits by $1,500.00 a month. With our low-cost lease, you have very little out-of-pocket expense. Our lease, warranty, and service packages are unbeatable. When combined with an ATM designed for long term, reliable service, and probably the best price you can find, the only decision is about the company you are dealing with. |